Electronic cigarettes were initiated as a tool which could assist smokers to quit smoking. Their marketing isn't aimed at non-smokers, or teenagers, but rather marketed to those seeking to quit smoking. You can go to www.e-zigarettenstudie.de/ to read more about using e-cigs to quit smoking.
Regardless, the FDA has not endorsed any electronic cigarettes as being effective or safe in assisting smokers to quit smoking.
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